Did you know that the standard Google AdSense advert is not the best and most effective one?
If you've been using Google AdSense already, you'll know that there are
different advert formats that you can try on your website.
The
most important thing that you can do to improve your Google AdSense
income is to increase the click-through rate or CTR For
example,
*1000 pages visits, with a 1% CTR, is 10 clicks
*1000 page visits, with a 10% CTR, is 100 clicks
Which
would you rather have? Google AdSense does not allow
detailed discussions of actual CTR's but implementing the following
hints and tips improved my AdSense income,
literally overnight. If you are using the Leaderboard,
Banner or Skyscraper adverts, then you are not using the most effective
advert, in terms of CTR. By using the 336 x 280 Large
Rectangle and 250 x 250 Square, you will instantly improve your CTR.
Changing the colours of the text and background of your Google
AdSense advert can also improve CTR.
You can
do this by visiting colour palettes on the "AdSense for Content" page.
The standard colour for the Linked Title is a royal blue and the
advertiser-url is a green. By changing the Linked Title to a dark blue
and the Advertiser URL to a light grey, you will also improve your CTR
and hence your income. If your page background is coloured, then
changing the background colour of your advert to match, making the
advert blend in on the page, once again improves your CTR. Do experiment
with what works for you site - for some sites, the right color could be
yellow, purple or pink - find out what works for you and use it! For
further hints and tips on improving yourGoogle AdSense income, visit
Google AdSense Secret
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